This would worry some people in the film industry at first glance as it is clear that the 2013 bar isnt as high as most of the previous base going back to 1995. In face the amount of tickets sold is only higher than 1995-1996 and 2011 which means the other 10 years sold higher tickets than 2013. However if you look at the revenue figure accross the years you can see that the revenue has increased from $5.29bn to $11.06bn, this would show a more promising figure for the film industry as in 2012 they sold the same amount of tickets as 2013 but there was a $0.23bn increase in revenue.
Institutions need to make audiences aware of the new film they release and it is vital they do so to gain maximum publicity and people at their films because if people dont buy tickets the film wont make profit. They advertise in a variety of ways posters, magazines even radio but none is more important than trailers. With posters magazines and radio you get to see the stars and hear some funny lines but with a trailer you get to see moving image and this is very important for the advertising films. Trailers allow the audience to not only see who is in the film but to see the star in a few scenes of the film and for most people they wont go watch a film based on the title or the stars they want to see what this film is like which is why trailers are so important.
http://www.the-numbers.com/market/
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